Proposal — AI-Powered Marketing System
Your Listings.
On Autopilot.
A full-stack AI marketing engine that turns every new listing into cinematic social content, a live Notion database, and an auto-synced website — with virtually no manual work required.
Executive Summary
One system. Six outputs.
Zero manual effort per listing.
Beyond the Drill is proposing a fully integrated AI marketing system built specifically for Kurtis Christensen and RE/MAX Concepts. Every time a new listing goes live in DMAAR, this system automatically produces a cinematic Instagram Reel, populates a Notion listing database, updates the website, generates a week of social content, builds branded graphics in Canva, and posts to Instagram — all without Kurtis lifting a finger.
~25min
Human time per listing
5x
Posts per week, automated
$135/mo
Total platform cost
This isn't a social media management service — it's a marketing machine with your MLS data at its core. The system connects your DMAAR account to every marketing touchpoint you have, and uses AI to do the creative work that would otherwise cost $3,000–$5,000/month in agency fees.
How It Works
The full workflow,
plain English.
Here's exactly what happens from the moment you enter a new listing in Matrix to the moment a polished Reel hits your Instagram feed — and everything in between.
1
You list the home in DMAAR Matrix. That's it.
You do what you already do — enter the listing in Matrix. Within 15–30 minutes, our automation detects the new listing and pulls all the data: address, price, beds, baths, square footage, description, and every listing photo.
DMAAR Matrix
Trestle RESO API
Make.com
2
The listing is automatically saved to your Notion workspace.
A beautifully formatted Notion page is created for every listing — with all property details, listing photos, status, and notes. Think of it as your personal listing CRM that updates itself. You can share individual listing pages with clients as a professional presentation link.
Notion API
Make.com
3
Your website updates automatically.
Your personal website at kurtischristensen.com pulls live listing data every time someone visits. Active listings appear in your "Current Listings" section, and sold listings roll into your "Recently Sold" gallery — all without you uploading a single photo or editing a line of text.
Trestle API
Netlify
Your Website
4
AI analyzes your listing photos and writes a cinematic video script.
Claude AI reviews all your listing photos, scores each one for video quality, selects the best 10–11 shots, and produces a complete 30-second Instagram Reel script with a shot-by-shot storyboard, music recommendations with beat sync timing, and custom prompts for every single video clip. This takes 8 minutes.
Claude AI
real-estate-reel skill
5
AI generates the cinematic video clips.
Each listing photo gets transformed into a smooth, professional 3–5 second video clip with real camera movement — slow crane-ups over the exterior, side-tracking shots through the kitchen, gentle push-ins through the living room. These look like they were filmed by a videographer with a gimbal. Exterior clips are generated by Luma Dream Machine, interior clips by Higgsfield AI.
Higgsfield AI
Luma Dream Machine
Kling AI
6
The Reel is assembled, music-synced, and ready to post.
All video clips are assembled in order, synced to a licensed music track where every cut lands on a beat, text overlays are added (price, address, CTA), and the final 1080×1920 video is exported. Total human time for this step: about 10 minutes of reviewing and approving the final cut.
CapCut
Epidemic Sound
7
A full week of social content is generated around the listing.
Claude AI builds a 5-post content calendar using the listing data — a Reel launch, a neighborhood spotlight, a buyer FAQ post, a "behind the listing" story, and a market insight post. All copy is written, all captions are drafted, all hashtags are included. Canva graphics are auto-generated from your brand template.
Claude AI
Canva Pro API
8
Everything posts to Instagram automatically.
Once you approve the content calendar (one tap), Make.com schedules and auto-posts each piece of content to your Instagram Business account at the optimal time — Tuesday through Saturday, morning windows. You review, approve, and it's done.
Instagram Graph API
Make.com
Meta Business Suite
Scope of Work
What Beyond the Drill builds for you.
The $2,000 setup fee covers the complete build of all six system components below. Once built, you own the system. Beyond the Drill remains available for ongoing support, new listing onboarding, and system updates.
Cinematic Listing Reel System
AI-powered video production workflow using your listing photos. Produces a polished 30-second Instagram Reel for every new listing — no videographer required. Shot list, music sync, and all Higgsfield/Luma prompts generated automatically.
Notion Listing Database
Auto-populated listing workspace that syncs from DMAAR Matrix via the Trestle RESO API. Every listing gets its own Notion page with photos, details, and status. Active and sold — always current, always organized.
Live Website Auto-Sync
Your personal website updates automatically from MLS data. Active listings and recently sold properties are always current without manual uploads. Powered by Trestle API polling every 15–30 minutes.
AI Content Calendar
Five posts per week generated by AI using your real listing data, local market stats, and buyer/seller insights. Content is tailored for Waukee and Des Moines metro first-time and move-up buyers. Every caption, hashtag, and posting time is pre-planned.
Canva Brand Templates + Auto-Generation
Custom branded Canva templates built in your RE/MAX color scheme. AI populates each template with listing-specific data for every post type — listing announcements, sold cards, market stat graphics, and story slides. No design work required.
Instagram Auto-Posting
Direct connection to your Instagram Business account via the Meta Graph API. Approved content is automatically scheduled and posted at optimal engagement windows. No third-party scheduling app fees. Built directly into the Make.com workflow.
Content Calendar
5 posts per week — what this actually looks like.
Below is a real example week of content built around an active listing — 258 NW Georgetown Drive, Waukee. Every post is AI-written from real listing data, formatted for first-time buyers and move-up buyers in the Des Moines metro.
Monday
Reel
Listing Launch — 258 NW Georgetown Dr.
"This is what $475K looks like in Waukee right now — and that kitchen is the real deal."
Tuesday
Carousel
5 Things First-Time Buyers Miss in Waukee Homes
"Slide 3 is the one your inspector will thank you for..."
Wednesday
Story
Behind the Listing — What makes 258 Georgetown special
Poll: "Would you rather have the covered patio or the 3-car garage?" + DM link for showing
Thursday
Static Post
Waukee Market Update — March 2026
"Homes in Waukee are moving in under 14 days. Here's what buyers need to know right now."
Friday
Carousel
Neighborhood Spotlight — Georgetown Drive Area
"Schools, commute, grocery run, weekend fun. Here's your life in this zip code."
Every post above is written by AI from real data — listing details, DMAAR market stats, and Waukee neighborhood data. Beyond the Drill reviews and approves the calendar before it goes live. Kurtis approves with one click.
Backend Architecture
How the API connections work.
Non-technical version: your DMAAR account becomes the single source of truth. Every other platform — Notion, the website, Instagram — reads from it automatically. Here's how the connections are built.
📡 DMAAR → Trestle RESO API
Trestle (by CoreLogic) is the official data bridge to your DMAAR MLS. Beyond the Drill registers and configures a broker-level API credential under your account. A Make.com automation polls the API every 15–30 minutes and checks for new or changed listings filtered to your agent ID only.
🗂️ Trestle → Notion
When a new listing is detected, Make.com calls the Notion API and creates a structured database page with all RESO property fields populated automatically: price, address, beds, baths, sqft, description, status, listing date, and a gallery of all listing photos pulled from Trestle's media endpoint.
🌐 Trestle → Website
Your website makes a lightweight serverless API call on each page load, fetching active listings directly from Trestle filtered to your agent ID. No manual uploads. The recently sold section is populated the same way, using Trestle's sold listing data. Your site is always live and current.
📲 Make.com → Instagram
Make.com connects to your Instagram Business account via the official Meta Graph API — no third-party tools required. The automation uploads the Reel video, adds caption and hashtags, and posts at the scheduled time. All API credentials are stored securely in Make.com's encrypted data store.
First step for Kurtis: Confirm with your RE/MAX Concepts broker whether RE/MAX already has a Trestle data feed contract. If so, you may be able to access it at no additional cost — potentially saving $360/year off the recurring total.
Recurring Investment
Platform subscriptions — what you pay monthly.
These are the ongoing platform costs paid directly to each vendor. Beyond the Drill's $2,000 setup fee is a one-time charge and is not included below. At 2 listing Reels per month, the all-in platform cost is $134.58/month — or about $67 per listing video, including everything.
| Platform | Plan | What It Does | Monthly |
|---|---|---|---|
| Higgsfield AI Interior video clip generation |
Ultimate (annual) | WAN + Kling models, 1,200 credits/mo, 4K output, all models included | $29.00 |
| Luma Dream Machine Exterior & establishing clips |
Plus (annual) | NeRF-based exterior shots, commercial license, drone-style reveals | $25.00 |
| Epidemic Sound Licensed music for Reels |
Pro (annual) | Commercial license, cleared for Instagram/client work, 40,000+ tracks | $16.99 |
| Trestle RESO API Live MLS data feed from DMAAR |
Broker feed | Real-time listing data, all photos, auto-sync to website & Notion | $30.00 |
| Notion Listing database & CRM |
Plus, 1 user (annual) | Unlimited pages, auto-populated listing pages, shareable client links | $10.00 |
| Make.com Workflow automation engine |
Core (annual) | Trestle polling, Notion sync, Canva automation, Instagram posting | $10.59 |
| Canva Pro Branded social graphics |
Pro (annual) | Brand kit, premium templates, auto-resize, AI design tools, 1TB storage | $10.00 |
| Netlify Website hosting |
Free | 100GB bandwidth, custom domain, serverless functions for live data | $0.00 |
| Meta Business Suite Instagram auto-posting |
Free | Graph API for auto-posting Reels, stories, and carousels to Instagram | $0.00 |
| Claude API AI content & video scripts |
Pay-as-you-go | Reel scripts, captions, content calendar, listing descriptions | ~$3.00 |
| Google AI Studio Synthetic photo generation |
Free tier | Imagen 3 — fill missing shot angles, virtual staging supplements | $0.00 |
| Total Monthly Platform Cost — 2 Listing Reels/Month | $134.58 | ||
Cost per listing video at 2/month: ~$67. For context, a professional real estate videographer charges $300–$800 per listing video. This system produces comparable cinematic quality at a fraction of the cost — and it also builds your website, Notion database, and posts your social content.
Trestle may be $0. If RE/MAX Concepts already has a Trestle data feed at the brokerage level, Kurtis may access it at no individual cost. Confirm with your broker before subscribing. Potential savings: $30/month ($360/year).
One-Time Investment
What Beyond the Drill charges to build this.
One-Time Setup Fee
$2,000
Paid to Beyond the Drill. Platform subscriptions are paid separately, directly to each vendor.
Trestle API integration
Make.com workflow build
Notion database template
Website live data sync
AI Reel production system
Canva brand templates
Instagram API connection
Content calendar setup
First listing end-to-end run
- All API connections configured and tested — Trestle, Notion, Meta, Canva, Make.com
- First listing run end-to-end with Kurtis present to confirm everything works
- Canva brand kit built with RE/MAX Concepts colors, logo, and font — ready to auto-populate
- Content calendar template with 5 post types and copy formulas established
- 30-day post-launch support included — any issues fixed at no additional charge
- Complete documentation provided — so the system can be understood and maintained independently
Implementation Plan
From kickoff to first auto-posted Reel.
Build time is approximately 3–4 weeks from kickoff. Here's the week-by-week breakdown.
Week 1
Foundation & API Access
Trestle account registration and DMAAR approval. Meta Developer app creation and Instagram Business account connection. Make.com workspace setup. Notion database schema designed and built.
Week 2
Automation Build
Make.com scenarios built: Trestle polling → Notion sync, Trestle → website live data, Instagram auto-posting pipeline. All API credentials configured and secured. Website updated to pull live data.
Week 3
Creative System Build
Canva brand kit and 5 post templates built. AI content calendar formula configured with Kurtis's voice and target audience. Reel production workflow tested using 258 NW Georgetown Drive as the first live example.
Week 4
End-to-End Test & Launch
Full system run with Kurtis present. New listing enters Matrix → Notion page auto-created → website updates → Reel generated → content calendar built → first post auto-scheduled to Instagram. Handoff, documentation, and 30-day support window begins.
Next Steps
Ready to get started?
Here's what happens after you say yes:
- Kurtis confirms with his RE/MAX broker whether RE/MAX Concepts already has a Trestle data feed — this could save $30/month from day one.
- Beyond the Drill sends an invoice for the $2,000 setup fee. Work begins immediately upon receipt.
- Kurtis connects his Instagram Business account — takes about 5 minutes via a guided link Beyond the Drill provides.
- Kurtis shares access to his Notion workspace (or Beyond the Drill creates one) and his Canva account (or Beyond the Drill sets up Canva Pro).
- Week 1 kickoff call — 30 minutes to align on brand voice, target neighborhoods, content preferences, and the first listing to use as the live test.